Pioneer & Protect

Starting point: Google Street View covers a large part of the world, yet only the places where normal cars can go. Some of the most amazing places on earth; forests, deserts, jungles, and mountains are mostly unexplored in Street View. That’s some Jeep territory.

Idea: a global program to engage digital “pioneers” to discover and protect the wilderness, with just one click. The authentic Jeep DNA meets Google’s exploration tools.

Execution: For the first time ever, people will be able to experience Street View in the wildest places on earth, while protecting them at the same time.

  • Date: 2011
  • Team: André Gidoin, Markus Johansson, Marcelo Vendramel