Travel agency for the Imagination

BRONZE LION – ENTERTAINMENT
@CANNES LIONS 2017

RADIO FLYER
Imagination on wheels since 1917.

WHAT CAN DO THE MOST TRADITIONAL OF THE TOYS IN THE ERA OF VR?
In a world where kids spend 7 hours in front of a screen and less than 7 minutes playing free, Radio Flyer inspired them to create their own imaginary destinations, and travel there by dragons, spaceships, flying sausages and anything else they can imagine a Radio Flyer wagon to be.

Like in the best travel agencies, travel agents helped with itineraries, reservations, paperwork, and even provided special life-saving travel essentials against dragons, monsters, brothers and even barfing beasts.

2 BRONZE LIONS – RADIO
@CANNES LIONS 2017

  • Agency: FCB Chicago
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