Samsung Smart Play-Board

BRONZE LION – PROMO&ACTIVATION
@CANNES LIONS 2015

Problem:
The Italian educational system caters the same teaching style to millions of children, “flattening” individual dispositions instead of supporting them as much as possible. Meanwhile, the most advanced educational theories – such as the Multiple-Intelligence one – point out that each child should be taught differently, in order to develop her own full potential.

Idea:
Samsung Smart Play-Board, the first smart-tool for recognizing and developing the unique potential of every child.
As a child plays with the device, the technological heart of the Play-Board tracks her interactions, sending valuable data to a designated Samsung smartphone app. This way, teachers and parents can discover and support each child’s stronger skills and dispositions, by designing educational activities built upon measurable, specific individual needs.

Results:
The Department of Humanities at Macerata University – a leading worldwide center for Cognition and Education studies – has reviewed and endorsed the project, starting a beta-testing phase in Italian pre-schools. This open-research project will end up developing further generations of Samsung Play-Boards.

  • Agency: Leo Burnett Milan
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  • Art Director: Andrea Muccioli
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  • Creative Technologist: Alice Crippa
  • Film Director: Davide Enrico Agosta